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Journey with Rhiannon Joyce
Rhiannon Joyce explores how fashion, athletes and cultural tastemakers shaped the Australian Open — from relaxed tailoring to modern courtside elegance.
Every January, the Australian Open signals the beginning of Melbourne’s summer sport and social calendar. In recent years, style has become a more visible part of the tournament. How did you see style taking shape off the court at the AO this year?
Historically, off-court style at the AO leaned heavily into method dressing, tennis whites, pleated skirts and overt nods to the sport. This year felt like a clear pivot away from that. The style was still polished, but far more practical and laid-back. Lightweight tailoring, linen sets, relaxed dresses and chic flats dominated, often finished with a micro heel or thong sandal. Looks that actually work for Melbourne heat and long days on your feet. There was less costume and more confidence. People were dressing for comfort, movement and longevity (it’s a long day courtside or around the grounds).
Tennis has a long-standing relationship with fashion, from iconic moments like Maria Sharapova’s tailored ensemble at the 2008 Wimbledon Championship to more recent statements such as Naomi Osaka’s bow look at the 2024 US Open. Beyond player kits and brand partnerships, what other influences do you think are shaping how fashion is showing up on the court at the Australian Open?
Athletes now have genuine creative power, and that shift is really shaping how fashion shows up at the AO. They are no longer just wearing a uniform, they are using fashion to express identity, mood and values. Social media has amplified that influence exponentially. Audiences want more behind-the-scenes content, GRWM moments and OOTDs, and that constant access is feeding the fashion beast in the best way, and I love it.
We recently unpacked this on Style-ish, where my co-host, Mads and I did a deep dive on why fashion brands love athletes and how quickly their influence is growing. We have also moved away from traditional pay-to-play partnerships, which is exciting to see as a consumer. When athletes are creatively involved and genuinely aligned, the fashion moments feel more authentic, more interesting and far more impactful.
Courtside fashion has become a growing point of interest, gaining traction across social media and the press. As an AO attendee, what goes into your approach when selecting an outfit and accessories for the tournament? How does this differ from dressing for other events?
Because I work full-time, I am usually heading straight to the AO post-work, so I need an outfit that genuinely takes me from day to night. The older I get, the more I prioritise comfort over serving a look just for the sake of it, pardon the pun.
Weather plays a big role too. For a low-twenties evening session, I leaned into something practical but still elevated. White wide-leg jeans from Closed with an exaggerated belt to add a bit of fashion tension, a small pop of colour with cherry red heels, and a nostalgic striped knit crop. I always try to support local by shopping through boutique retailers, and my full look was sourced from GRACE, pieces that have quickly become wardrobe staples for me.
Accessories are where I will have a bit of fun. I was torn between a classic Miu Miu MUB04SF logo frame or a sleek gold micro style from Prada. I landed on the gold Prada PRA60S sunglasses. They elevated the whole look without feeling try-hard. The right call, in my opinion.
The visibility of players’ partners and inner circles has increasingly shaped the broader style narrative around tennis. Are there any tastemakers you personally look to for inspiration at events like the AO, or anyone whose approach to style particularly stands out to you?
I am a huge fan of Paige Lorenze. I love how she embraces confident, wearable looks that never feel overstyled. It has also been so exciting to see her champion Australian brands like With Harper Lu, using her platform to spotlight local designers in a way that feels genuinely authentic. She really understands the AO environment and leans into micro dresses and wearable sets that work with the heat rather than against it. Aspirational, but still practical.
What essentials are in your bag while attending the Australian Open?
A classic gold-frame sunglass is always first in. I have had a Prada pair on high rotation because they instantly elevate even the most casual look and make everything feel a little more luxe. SPF essentials are non-negotiable, along with bandaids because new shoes and long days always require them. My ultimate lip combo is RHODE Peptide Lip Balm layered with the MECCA MAX lip pencil in Classy. My wallet obviously, a portable charger, and a roomy tote that fits everything without feeling bulky.
In three words, how would you describe the style at this year’s tournament?
Relaxed. Polished. Intentional.